Arsenal are to have a 'dual sponsor' scheme next season: the away kit will bear the 'SEGA' logo, the home shirt will carry the word 'Dreamcast'. (This is not, as David Dein said yesterday, an 'innovation': a certain Man United has had a similar scheme going for years, advertising 'Sharp' on some shirts and 'Sharp Viewcam' on others.)

The new away kit, revealed at the announcement of the Sega deal, is again yellow, with a dark blue armpit and a collarless V-neck. (Apart from the sponsor change, the home shirt remains identical.)

See the new home and away designs on this AFCi page. The new merchandise is unlikely to be available before July.